Social Media Research
According to Paul Weiner in "Navigating the art world Professional practice for the early career artist" (2020, p29) the emerging art audience is changing. He conducted a poll on his Instagram account asking what the art world looks like today for emerging artists online, with about 400 respondents for each question. He stated "Polling for this piece revealed 94% of the audience wanted to see real exhibitions by the artists who they follow online, 79% see more art online than in person, and 57% think the art they find online is as important as what they see in person. With this online audience growing rapidly, massive image-quality improvements on the horizon, and a digital-native generation coming of age, a significant shift is in progress towards accepting the virtual as real." I have struggled with accepting the digital shift that has been imposed on us due to the pandemic because nothing will compare to face to face interaction and the impact of larger pieces of...